about
Currently a 2023 Strategic Design & Management candidate at Parsons School of Design, NYC. A keen observer of human behaviour. Likes to marry ideas with human insights & societal trends. In the past, has worked in lean and cross-disciplinary innovation teams across 20+ brands. Holds a keen interest in making connections where none exist, specifically in the design, science, technology and innovation space. Helps build abstract ideas into clear solutions.
Design Research
Design Strategy
Product Management
Workshop Facilitation
Design Sprints
Brand Strategy
Roadmapping
expertise
Earned Media
Social Innovation
IP Development
User Interface/ User Experience
Fintech
Space Design
Brand Identity
education
Masters in Strategic Design & Management | Parsons School of Design, The New School, NYC, 2021-2023
Recipient, Dean’s Merit Scholarship
Recipient, James Rozanski Memorial Scholarship
GPA: 4/4
Work:
Research Assistant:
Assisting Professor Christian Schneider. To disseminate leadership, collaboration, organizational design, and system design experience and competence in various channels
Student Assistant:
Working with SDM Program Director, Michele Kahane on various student initiatives. These include peer to peer networking, alumni, industry events and annual mentorship program. Assisting Professor Edward Cardimona on organizing sprints with external partners which include Aspen Institute, Canadian Government, Criterion Institute ad City of Gainesville.
Master’s in Business Administration (Tech) | Narsee Monjee Institute of Management Studies, 2012-2017
Bachelor of Technology (Civil Engineering) | Narsee Monjee Institute of Management Studies, 2012-2017
experience
INTUIT, MOUNTAIN VIEW, CALIFORNIA
Service Design Intern
June 2022 - Sep 2022
Employee Entity Experience: Unifying end-to-end employee experiences across various tools at Intuit that integrate within Quickbooks.
Service Design Workshop: Facilitating service design workshops and creating tools for team alignment in complex large-scale projects.
RUPEETING, MUMBAI
Design Strategist
Nov 2020 - July 2021
Managed development of a new age Fintech platform and help pivot the business models.
Brand & communication strategy: Helping set up internal team and hiring agencies for the organisation across brand, communication and PR. Oversaw marketing, investor relations and hiring.
UI/UX, innovation roadmap and product management: Designed and managed a pivoted business model and product for the organisation.
CHLOROPHYLL INNOVATION LAB, MUMBAI
Brand Innovation Manager
November 2017 - June 2020
Led development of an integrated brand idea using design thinking techniques and design research, inculcating societal trends and brand objectives with art, technology and unique experiences.
Set up an earned media strategy of about $2 million for a sports management brand and accelerated sales of a client in the paint industry by 40% in six months.
Generated strong strategy-led pitches to convince clients about ideas and managed several projects at a time end-to-end for clients.
Acquired 30% of total clients in the last 12 months, nurturing strong relationships for long-term business opportunities.
Supported organization of CXO level HCD workshop across various corporates, NGO's and consulates, including a total of
150+ hours spent facilitating workshops in 2019 and a completely online workshop with 20+ participants over three days.
Client industries include FMCD, Sports Management, Water, International School, Paints, Online Retail, Apparel, Automobiles, Telecommunication, Food, Chemical, IT Industries, Luxury hotels, and E-commerce.
Oversaw planning and execution of in-house projects such as 'The Plated Project' and HIC, implementing tech solutions to converge digital and physical world and organizing recruitment across universities to hire Design Interns.
MAHINDRA & MAHINDRA, PUNE
Management Trainee
June 2017–October 2017
Responsible for development and management of key accounts and channels as well as a group of dealers for generating leads and adding to sales pipeline.
ZYCUS INFOTECH PVT LTD, MUMBAI
Product Intern
April 2016 - September 2016
Engaged in implementation of product management methodologies such as Agile & Scrum and participated & client calls.
Developed end-to-end 'Services Procurement Module' as part of Zycus Suite of Integrated Products.
Managed 'Return Note Creation' feature for eProcurement Software from the downstream product of P2P cycle, conducting research & competitor analysis and usability testing and developing Process Flows, Wireframes and UI/UX.
leadership & volunteer work
Curator & Licensee - TEDxBandra 2017, 2018, TEDxBandraSalon 2018, Speaker coach at TEDxYangon 2018, Myanmar
Chief Social Media Manager & Technical Writer, Team Screwdrivers, MATE ROV 2014, Michigan U.S.A. team.
Volunteer at Teach for India, 2012-2014,
Volunteer at INK Conference & SingularityU India Summit 2013
certifications
IDEO U:'From Ideas to Action'(Ideation & prototyping)
IDEOU: Hello Design Thinking
IBM: Enterprise Design Thinking Practitioner
IBM: Enterprise Design Thinking - Team Essentials For AI
softwares
Adobe Suite, Balsamiq, Microsoft Office Suite, Google Suite, Project Management on Notion, Miro, Mural, Figma