This is a podcast conversation with Rich Barton. Rich is an entrepreneur who has always been fascinated with the idea of information asymmetry. All of Rich Bartons' companies have been founded on this principle. .

This story is more about Paul English rather than it is about Kayak. Kayak was co-founded by Serial entrepreneur Paul English, founder of 7 companies, and sold Kayak for 1$.8B to Priceline.

I was recently listening to 99% invisible by Roman Mars, and the episode is titled ‘The Next Billion Users'. This piece is my reflection on how the podcast makes sense when we think of digital culture transcending boundaries.

Today product placement in grocery stores is influencing consumers to buy products that may not be necessarily healthy and may drive a behavioral change at a community level.

I do not know anyone who has not blamed everything on the year 2020 yet, but there is still light at the end of this tunnel, and hopefully, things come back to ‘normal’ soon.

Mumbai, the city I live in, experienced flash floods a couple of days ago. But this is nothing new, Mumbai has had these flash floods every year. The city gets clogged up; the roads become rivers and trains come to a standstill. There is something which is not working every year.We are all amid a pandemic, and some cities have been doing great on flattening the curve. At the same time, some cities are still struggling. Why did NYC fail even with their nuclear living culture while Denmark, where co-living is practised, recorded far lower COVID-19 cases?

There goes another week in the lockdown, and that ends my fourth month being home. One of the things which I picked up during the lockdown was teaching, and that led to creating my first online course on Skillshare.

Well, making an online recorded class had its own share of ups and downs. I was so bad in front of the camera that my instant thought was to shun the entire idea of doing an online recorded class. I am better off teaching in person I thought! All that I had was an old camera, no mic and no production skills.

Since the beginning of time humans have invented new ways to fasten their processes. They have learnt and unlearnt and built on it.

The human brain has been able to so far adapt all of these changes. Similarly, Humans have also evolved the way they interact with products and services. If things go awry they immediately jump into deciphering what needs to be fixed. But Human brain does not like complexity. It likes to blend in with the way they interact with something. It needs to be almost intuitive. And when that doesn't happen, disasters happen. We blame the product and the engineers blame the users.