VICE Media
VICE sees itself as a platform for unheard voices that gives youth an outlet they can't get anywhere else. With the rise in youth concerns about meaningful action for issues such as climate change, and empowerment of equitable and inclusive societies, how can we partner with VICE to explore the future of social impact media that shares new ideas, connects action-driven initiatives, and drives behavioral change at scale? How might we redefine advertising and marketing to youth?
Design Strategy
Timeline
14 Weeks
Region
North America
My Role
Research
Ideation
Prototyping
Workshopping
Tools & Activities
Miro
Figma
Team
Joana Simoes
Nimrah Khanyari
Sara Rebelo
Savvy Rajan
The Process
How might we collaborate with local underrepresented content creators to form a sustainable approach to new-age learning?
Problem Statement
In 10 weeks of research, we conducted over 30 interviews, surveyed about 50 people, and collaborated with VICE over a period of 14 weeks. We spoke to content creators, conducted in-depth interviews with VICE readers and users consuming regular new-age media, and conducted a journaling activity.
Research
We found that:
‘Local’ extends beyond the suburban retrofitting phenomenon.
A sense of local and community comes from ease of access to things
/information, exploring niche interests, and places of emotional connection.Learning through content creators can inspire a great deal of distrust due to the increase in misinformation and repetitiveness of current social media trends. Consumers then deem content to be ‘trendy’ for the sake of being trendy amongst Gen Z.
Underrepresentation in media can include a spectrum of feelings and associations.
It can be based on socio-economic factors, gender, or race. For those groups that
are underrepresented in society, certain groups are further underrepresented in media.
Recess: VICE School for content creators:
Educating content creators to create content that goes beyond entertainment and helps consumers learn and grow.
Problem
The increase in misinformation and repetitiveness of current social media
trends has to lead to consumers losing trust in content creators.
Solution
Educating content creators to create content that goes beyond
entertainment to helps consumers learn and grow.
Solution
We created two prototypes:
To test the structure and content for our curriculum and application process
The final website for Recess, outlining all the details.
Prototype
Through these 14 weeks, we learned that:
Scope of design workshops can be beyond ideation into the prototyping phase, and it can be equally iterative
A good service/product needs to be supported with a growth strategy
